You've outgrown startup tools. But, enterprise software will break your budget. Now what?
There’s a gap in the business software market that nobody’s talking about.
You know it exists because you’re living in it right now.
Your company has grown past the point where basic tools work. You’ve duct-taped together 12 different systems. Your team spends Monday mornings hunting for data across spreadsheets. Leadership asks for “real-time visibility” and everyone pretends they know where to find it.
But when you look at enterprise solutions, mid-sized companies typically spend $1-5 million on implementations. Add the usual 40% cost overrun, and you’re looking at $7 million for what started as a $4 million project. Plus 18-month rollouts and a full-time team just to keep the lights on.
Welcome to the missing middle.
The $5M-$250M Reality
Companies in this range share specific problems that enterprise vendors ignore and SMB solutions can’t solve for:
For Your IT/Systems Leader:
- Managing 12+ system logins and permissions
- Updating access rights across multiple platforms when someone changes roles
- Security vulnerabilities from disconnected systems
- No central control over who sees what data
- Compliance nightmares from fragmented access logs
For Your Executive Team:
- No helicopter view of the entire business
- Department heads with different versions of truth
- Board reports requiring a week of data archaeology
- Critical decisions made on week-old information
- Zero confidence in cross-departmental metrics
You need sophisticated capabilities without enterprise complexity. What you’re offered is chaos.
Why This Gap Exists
The result? Bloated systems with 90% features you’ll never use, AI that feels like it was glued on last Tuesday, and workflows you can’t change without a consultant.
SMB vendors went the opposite route. They built simple tools for simple businesses, or marketplaces of apps you still need to stitch together. Some even tried to scale up by acquisition. The result? Frankenstein platforms held together by APIs and hope.
Nobody built for the middle with AI-first thinking and complete configurability. Until now.
One Platform. Ultimate Control. Built on the World's #1 CRM.
We didn’t bolt AI onto an old platform. We built with AI as the foundation.
We didn’t connect existing tools. We built one unified system on Salesforce, the world’s #1 CRM platform.
Every function – sales, operations, HR, finance, projects – shares the same data layer. No syncing. No delays. No “let me check the other system.”
Experience enterprise-grade performance, security, and integration. We designed Integrow with intention: to deliver a seamless, scalable solution that evolves with your business.
Total Control for IT, Complete Visibility for Executives
For Your IT/Systems Team:
With Integrow’s role-based access control, every user sees exactly what they need — and nothing they shouldn’t.
- One place to manage all permissions (not 12 different admin panels)
- Role-based access that actually makes sense – HR sees HR data, Sales sees sales data, Executives see everything
- Audit trails across all functions – know who accessed what, when
- Security inheritance from Salesforce – enterprise-grade without enterprise complexity
- Self-service configuration – change roles and permissions without tickets or consultants
For Your Executive Team:
Finally, that helicopter view you’ve been promising the board.
- Real-time executive dashboard – every KPI, updated continuously
- Drill-down capability – from company metrics to individual transactions
- Predictive insights – AI flags issues before they become crises
- Single source of truth – no more competing spreadsheets
- Board-ready reporting – generate comprehensive reports in minutes, not days
Where Growing Companies Break
Sales & Marketing Chaos
Your sales team can’t see marketing campaigns. Marketing can’t track revenue impact. Nobody knows which leads are actually worth pursuing. Commission calculations take two weeks. Pipeline forecasts are fiction. And your sales manager has different access rights in 5 different systems.
Asset Management Nightmare
You’re tracking $2 million in equipment across spreadsheets. Software licenses expire without warning. Nobody knows what’s where. Depreciation calculations happen manually. Your IT team can’t even tell you who has access to what.
HR Data Scattered
Recruiting in one system. Payroll in another. Performance somewhere else. Benefits… who knows? Onboarding takes 40% longer than it should. New employees wait days for system access while IT manually provisions accounts everywhere.
Project Visibility Zero
Projects run over budget before anyone notices. Resource allocation is guesswork. Client deliverables slip through cracks. Executives learn about problems when it’s too late to fix them.
Why Companies Trust Integrow
Purpose-built for scaling teams, with the power, flexibility, and security of the world’s #1 CRM.
- One platform for HR, Sales, Projects & Assets (not 4 systems pretending to talk)
- Built on Salesforce – proven infrastructure trusted by Fortune 500
- Enterprise-grade security & compliance – SOC 2, GDPR, everything you need
- Role-based access control – managed in one place, enforced everywhere
- Executive command center – see your entire business in real-time
- Your configuration – build it your way, change it your way
The Path Forward
Enterprise power for your mid-market reality.
One command center for all user permissions and access control.
Real-time dashboards that catch problems before they become crises.
Software that bends to your business model, not vice versa.
Growing companies need grown-up tools. But grown-up shouldn’t mean complicated, overpriced, inflexible, or cobbled together.
Welcome to the platform that puts it all together. Built on the world’s #1 CRM. Powered by AI from the ground up.
One View. Complete Truth. Ultimate Control.
